Process2022-01-10T08:19:49-06:00

OUR PROCESS

We don’t create brands, we reveal them.

Da Pexstral Standard

“Let your imagination run wild just because we make it a reality”

We’re a team of developers, designers and creators passionate about designing highly functional, beautiful and visually compelling brands with a story. We believe branding doesn’t end at a logo, and we take pride in specializing in all possible touchpoints beyond ID — from photography to websites and everything in between. We work hard as a strategic and creative partner for our clients through every step of the process, aligning inspiration, business objectives and visuals into stunning results.

We are an agency built to create real value. Pexstral Studios is your growth partner. We’re an agile, hungry, results-driven organization. We execute with purpose and focus on quantifiable, actionable results.

  1. Brand Identity Design
  2. Web Design
  3. Visual Library
  4. Brand Strategy
  5. Web Copywriting

1. Brand Identity Design

"Build Trust from the Get-Go and Make it Easy for Them to Choose Your Brand "

We aim to create brands that spark curiosity and extend a visual handshake into who you are. We’ve seen time and again, our clients receive our final brand assets and are unapologetically able to share themselves as they step into the next evolution of their business. When done right, your brand will exude a sense of soulfulness, aligning the impact you want to make with the audience you want to make it with.

Includes:

  • Brand discovery
  • Client questionnaire and Pinterest collaboration
  • Three Full Design Board Concepts
  • Two Rounds of Revision
  • Primary and Secondary Logos
  • Brand Color Palette
  • Typeface Pairings
  • Pattern or texture pairing
  • Mood Board
  • Brand Assets (EPS, JPG, PNG)
  • Style Guide

Estimated Timeline: 1x month

2. Web Design

"Your Digital Home"

Web pulls together that magic of your brand: descriptive visuals, compelling copy, and stunning brand identity. We create sites where every page and design choice is considered in thoughtful and intentional detail. This is where you truly shine. We can’t wait to welcome you into your new digital home.

SITE INCLUDES:

  • Web Consultation
  • Site Map Outline
  • Custom Web Design
  • Website Training
  • Home Page
  • Up to 8 Pages*
  • 1 x Initial Concept Design
  • 2 x Rounds of Revisions

*Additional pages billed separately

DESIGN INCLUDES:

  • Custom branded website design template in Squarespace platform*
  • Designed header & footer
  • Stylized brand fonts & colors on the web*
  • Blog, newsletter opt-in and social links

*We additionally develop in Showit platform, please inquire for details and pricing.

CONSULTING + PROJECT MANAGEMENT:

Throughout the web design process, we’ll be here to guide you through every step with ease. Package includes:

  • (3) 1 Hour Design Meetings via Zoom / In-Person Sessions / Phone Call
  • (2) 30 Minute Check-in Zoom Session / Phone Call
  • Basecamp Project Management
  • Email Support (for the duration of our project)

3. Visual Library

PART STRATEGY, PART ART

Even the most carefully crafted words can only tell a portion of your brand’s story. The right images bring depth and emotion to a brand and can help you connect with clients and potential clients in a much stronger way. Part strategy, part art, our brand imagery helps tell your brand story and take the conversation to a whole new level.

INCLUDES:

  • Consultation call
  • PDF of art direction, timeline, location and shot list
  • 1x day on-location photoshoot
  • Multiple looks + scenes for web imagery + social media

DELIVERABLES:

  • The personal gallery of 250+ edited images to choose from for use on website and social media.
  • Estimated Timeline: 3x weeks
View example work here

Are you launching a new brand?

We recommend these preliminary add-ons to have your brand voice + content ready for your website and social channels.

Brand Strategy

BE A BRAND THAT MATTERS

A great brand stands for something and delivers an outstanding experience. We define your brand essence and align it to customer motivations and aspirations. We amplify the reasons to believe in your brand and present it in a way that is worth remembering and sharing.

INCLUDES:

  • Brand discovery
  • Client questionnaire and Pinterest collaboration
  • Brand Development Plan: includes vision, mission, personality, purpose, benefit, positioning and customer profile
  • Brand Communication Guidelines: includes a brand story, elevator pitch, key tag lines and phrases, effective messaging points
  • Social Media Direction (if applicable): includes community conversations strategy (4 publishing themes), voice/vibe, channel considerations
  • Website Direction: includes a content outline, creative input & collaboration on design & photography, art direction during the photo shoot (if applicable)

Estimated Timeline: 1x month

Web Copywriting

TELL A GREAT STORY

We make sure brands are both smart and compelling when it comes to messaging and storytelling. We create effective copy that is clearly understood, motivating, and sounds like you.

INCLUDES:

  • Consultation
  • Site Outline
  • Up to 8 pages*
  • 2 x revisions
  • Additional pages are billed separately

Estimate Timeline: 1x month

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